The mission of The Jim Moran Foundation is to improve the quality of life for the youth and families of Florida through the support of innovative programs and opportunities that meet the ever-changing needs of the community.
From 1994-1996, Jim Moran wrote an autobiography "Jim Moran The Courtesy Man." In his own words, "I did not want to write this book, thinking who would want to read it, and was extremely reluctant to do so. I resisted writing it for over five years. Some of my family and some of my very best friends - including Bob Barnett - insisted on it. Dr. Toyoda asked me to write it and to do so with an eye toward making it a movie. While I respect him greatly, I spent more of my life interrupting movies for commercials than doing things that would make my life an exciting Hollywood script.
As I see it, there's not much in my life that people would really want to read about. There have been ups and downs and not much action. I'm lucky to have spent nearly my whole life in a business I really like. Almost all people who hate their work fail at it. Some people love their work and still do badly at it because they don't know how to maintain balance.
What finally swayed me to write this book was feeling the obligation to write our book and not my book - a chronicle of the great people whom I've had a chance to work with over the years, especially those at JM Family Enterprises and Southeast Toyota. It's my deep hope that "our book" will document some of the most memorable contributions which our people have made to the evolution of the American automobile industry - and those contributions by the people I work with have been many."